Soon is a (visual) branding agency somewhere in Belgium and leaped right from zero into my favorite agency Top 10. This is some work they did for VIB, a life sciences research institute, based in Flanders, Belgium. For their fifteenth anniversary, they did the entire event branding, for which they used only chalk and a huge blackboard. They also designed a box with nine books in it and made more then 200 large chalk drawings for the books only.
All of us who do creative work, we get into it because we have good taste. But there is this gap. For the first couple years you make stuff, it’s just not that good. It’s trying to be good, it has potential, but it’s not. But your taste, the thing that got you into the game, is still killer. And your taste is why your work disappoints you. A lot of people never get past this phase, they quit. Most people I know who do interesting, creative work went through years of this. We know our work doesn’t have this special thing that we want it to have. We all go through this. And if you are just starting out or you are still in this phase, you gotta know it’s normal and the most important thing you can do is do a lot of work … It is only by going through a volume of work that you will close that gap, and your work will be as good as your ambitions … It’s gonna take awhile … You’ve just gotta fight your way through.
Consumers build an image [of a brand] as birds build nests. From the scraps and straws they chance upon.
I have no clue what the hell ‘Imeüble’ means but how else could it possible be translated than to ‘Want it!!’. Everything is right about this fantastic piece of work by Bjørn Jørund Blikstad a Design grad from the Oslo National Academy of the Arts. Oh, how I love these Norwegians! Contact and (as I assume) order via the designers website.